Extra+Credit+(Famous+Graphics+Designer)

**Rob Janoff**
Rob Janoff is a graphic designer of cooperate logos and identities, printed advertisements and television commercial. He is known for his creation of the Apple logo. In 1997, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Apple Computer, creating an apple with a bite out of it, includes so that people did not mistake the apple for a tomato or another fruit. He also created ads and printed materials for Apple, later he did design for both IBM and Intel. As a young director in the early Silicon Valley years, Rob Janoff worked on many high tech accounts including, most notably a new star- up called Apple Computer. Janoff then worked on national accounts for advertising agencies in New York and Chicago. Rob Janoff is currently giving presentations on the development of the Apple logo and the lore that has spread about his internationally recognize icon.